Data mining Essay Example | Topics and Well Written Essays - 1000 words

Data mining - Essay Example The predictive model work measures predictive scores based on the company’s data (Han et al, 2011). The predictive scores produced by the predictive analytics helps to increase the customer responses during the strategized marketing campaigns. The predictive score also helps in increasing the conversions and clicks, which in turn, help in decreasing the associated churns. Associations discovery in products sold to customers The dynamism of the market has led to the influence on the way the business interacts with their customers. The contemporary market bears no guarantee for the loyalty of a customer. This situation has led to the use of data mining in allowing for associations discovery on the goods sold to the customers. Association discovery consist of rules that use an antecedent (if) and a consequent (then) which represent items associated to the obtained customer’s data (Vaidya et al, 2006). The â€Å"if† is found in the data while â€Å"then† repre sent an item, which is in integration with the antecedent. The association rules works through analysing the if/then patterns yielded by the customers. The organization then records the patterns to help in identifying the most important relationships. The criteria used involve marking a either pattern as â€Å"support† or â€Å"confidence†. These criteria are important in studying the behavior of the consumer towards the products of any given organization. The association rules can be applicable in product clustering, catalog design and store layout (Han et al, 2011). Web mining to discover business intelligence from Web customers Web mining is an important application for data mining helping to study the web patterns. This application is important to organizations, which would like to discover then behavior of the web customers. Web mining works through gathering information from the websites using the traditional data mining whereby there is integration of data obtai ned from the interaction of the potential customers around the web. Web mining presents the business community with the ability to apply intelligent marketing strategies because of the knowledge about the customers. It helps the business to establish a close relationship with the website customers because of the satisfactory analysis on the market. Clustering to find related customer information Clustering in data mining is an important activity for businesses, which helps the latter to find various customers with similar taste to each other. It works through clustering data objects having same attributes concerning the market trend. Through clustering, the firms are able to select high-quality clusters that have low inter-cluster similarity and high intra-cluster similarity. This means that the more similarity between members of a cluster than to a member of another cluster. The process of selecting the clusters in the market is useful in situations where there are many cases with no grouping. The use of clustering algorithms helps in finding the natural groupings. QUESTION 2 Reliability of data mining algorithms The data mining algorithm reliability can be accessed through analysing how they create the data models from a given data. The algorithms are reliable because of the study of specific trends about a given data. The obtained result about the trend helps in identifying the optimal parameters required for the creation of data mining models. The presented optimal parameters helps in deducting appropriate patterns and statistics required for the given

The Xbox Essay Example | Topics and Well Written Essays - 500 words

The Xbox - Essay Example As everyone knows by now, Nintendo was the company that pioneered the cutting edge gaming consoles that we know of today. With its trendsetting Nintendo Family console systems, they redefined the way that we play video games via its motion sensor game system, the Wii. However, the Wii has recently fallen to the roadside as stiffer competition from the Sony Playstation and Microsoft Xbox began to offer better graphics, game play, and game titles. The Wii is perfect for entry level gamers but could prove to be a bore to the more serious game players. That is why game console experts do not recommend the Wii (Bakalar â€Å"Which Game Console Should You Buy?†) to: Those who are looking for a game console that doubles as an all-purpose entertainment hub, want state-of-the-art HD graphics, enjoy a robust online community, and/or those who prefer a wide selection of adult-targeted titles. In other words, you can get your feet wet in the Wii but dont expect to take a serious swim in it. Specially since the Wii has already been retired by Nintendo in favor of the newer but Wii U which has yet to catch on with the gaming market. The second serious motion gaming contender is the Playstation Move. Although its motion wand is nothing that should leave the Wii shaking in its wake, it does offer better graphics capabilities and game play than the pioneering console. Cnet Australia ranked this particular console as one of those destined to gather dust bunnies on your entertainment shelf due the limited motion gaming titles and problematic motion sensing system that results in a more complicated gaming system because: .. it also requires a camera to be installed near the TV, which wont actually be used for most PS3 games. It requires a few feet of distance to use, but most games only register the controllers motion, not yours... (Stein &Ackerman â€Å"Xbox 360 Kinect vs. PlayStation Move vs. Nintendo Wii Remote